Here’s how to get the most out of your marketing analytics investment
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment.
Jeremy Korst is the president of GBH Insights, a leading marketing strategy, consumer behavior and analytics consultancy. In his role, Jeremy works closely with Fortune 500 brands and CMOs to solve marketing challenges, improve customer experience and create strategies for growth. Prior to GBH, Jeremy held CMO or senior executive roles with Avalara, Microsoft, T-Mobile, among other brands. Korst holds a BA in economics from the University of Puget Sound and an MBA in finance and strategy from the Wharton School, University of Pennsylvania. He serves on boards of both institutions, as well as those of several technology startups. Eric T. Bradlow is the vice dean of analytics at Wharton, chair of marketing department and KP Chao professor of marketing, statistics and education. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.
Here are 6 ways to build a customer-centric and data-driven culture
Delivering customer growth and value starts with creating a culture of learning.