4 things Shopping Ads managers need to prepare for in 2020
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international ecommerce opportunities.
Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years in a row, and is known for his ecommerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, Taylor guitar, books, and little sleep.
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international ecommerce opportunities.Kirk Williams | Jan 3, 2020 at 9:31 am ET
The real problem in paid search right now is our belief that we can track everything.Kirk Williams | Nov 20, 2019 at 8:05 am ET
Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals?Kirk Williams | Jan 11, 2019 at 9:06 am ET
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.Kirk Williams | Jan 2, 2019 at 8:15 am ET
Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it.Kirk Williams | Nov 21, 2018 at 1:52 pm ET