As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international e-commerce opportunities.
The real problem in paid search right now is our belief that we can track everything.Kirk Williams | Nov 20, 2019 at 8:05 am ET
Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals?Kirk Williams | Jan 11, 2019 at 9:06 am ET
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.Kirk Williams | Jan 2, 2019 at 8:15 am ET
Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it.Kirk Williams | Nov 21, 2018 at 1:52 pm ET