Contextual audience targeting: Pivot your audience strategy from cookies to content
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy.
Keith offers 23 years of product experience in data science, devices, networks, systems integration & workflow automation, video and adtech/martech software. He applies a unique blend of lean startup principles with the scientific method in an agile framework to synthesize complex situations, articulate opportunities and instill focused discipline to deliver a product that solves a customer's need. Keith is the inventor of four adtech patents and the founder of IPG's Cadreon, the industry's first agency trading desk.
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy.Keith Pieper | May 7, 2019 at 2:48 pm ET
While mobile app advertising has been fraught with challenges, contributor Keith Pieper believes the answer may lie in Progressive Web Apps (PWA).Keith Pieper | Dec 15, 2016 at 11:52 am ET
Some industry experts may advise advertisers and agencies to "hold out" for 100% viewability on their media buys, but contributor Keith Pieper says it's not worth it and proposes a different path.Keith Pieper | Aug 3, 2016 at 10:35 am ET