Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers.
Katherine has spent most of her career innovating marketing technology. Before co-founding Vivoom, she was the CEO of GenArts and co-founder of Massive – both companies were acquired by Boris FX and Microsoft respectively. She was recently named to Mobile Marketer’s Top 25 Women to Watch list and her business development with Massive has become a case study at Harvard Business School, and Stanford, Columbia, and MIT are teaching her strategies as well. Before her journey into tech, Katherine was an equity research analyst with Goldman Sachs covering global media companies and worked in investment banking at Salomon Smith Barney. This experience gave her the financial foundation to build the marketing tech companies she did. Katherine graduated with honors from Princeton University with a degree in Art and Archaeology and holds an MBA from Harvard Business School.
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers.Katherine Hays | Jan 30, 2019 at 8:00 am ET