In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and real-time reporting, many of us forget to consistently apply the basics we’ve learned from our research and analytics. One core basic that I call “context” provides the needed focus. Context enables a strategic view that […]
About Karl W. Lendenmann, Ph.D.
Karl Lendenmann is vice president of marketing and analytics for PulsePoint. With over 25 years experience in marketing, brand management, advertising, interactive marketing, research, analytics & predictive modeling, and business development, Karl is passionate about creating business value from focused discovery, predictive modeling, key insights, strategic implications, organizational alignment, and integrated execution.
Karl W. Lendenmann, Ph.D.'s latest articles
In my last article, I wrote about getting back to the core of digital marketing effectiveness by focusing on the consumer. That article was focused on the “why” of this issue — namely, the massive digital divide between consumers engaging in real-time across channels and the marketers who are trying to reach and engage them, […]Karl W. Lendenmann, Ph.D. | May 29, 2012 at 11:52 am ET
Consumer behavior has been in constant flux since the beginning of the Internet, but perhaps more than ever before, consumers today are setting the pace for digital marketers with the rapid evolution in how they shop online, connect with friends, and engage with content and advertising. They are in a fluid state, flowing freely between […]Karl W. Lendenmann, Ph.D. | May 8, 2012 at 9:00 am ET