Karl W. Lendenmann, Ph.D.

Karl Lendenmann is vice president of marketing and analytics for PulsePoint. With over 25 years experience in marketing, brand management, advertising, interactive marketing, research, analytics & predictive modeling, and business development, Karl is passionate about creating business value from focused discovery, predictive modeling, key insights, strategic implications, organizational alignment, and integrated execution.

Data

The Shortest Distance From Data To Insights

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and real-time reporting, many of us forget to consistently apply the basics we’ve learned from our research and analytics. One core basic that I call “context” provides the needed focus. Context enables a strategic view that […]

Data

Bridging The Digital Divide – Two Underlying Factors Will Reshape The Digital Marketing Landscape

In my last article, I wrote about getting back to the core of digital marketing effectiveness by focusing on the consumer.  That article was focused on the “why” of this issue — namely, the massive digital divide between consumers engaging in real-time across channels and the marketers who are trying to reach and engage them, […]