Karl W. Lendenmann, Ph.D.

Karl Lendenmann is vice president of marketing and analytics for PulsePoint. With over 25 years experience in marketing, brand management, advertising, interactive marketing, research, analytics & predictive modeling, and business development, Karl is passionate about creating business value from focused discovery, predictive modeling, key insights, strategic implications, organizational alignment, and integrated execution.

Data

The Shortest Distance From Data To Insights

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and real-time reporting, many of us forget to consistently apply the basics we’ve learned from our research and analytics. One core basic that I call “context” provides the needed focus. Context enables a strategic view that […]

Data

Bridging The Digital Divide – From Consumer Data To Consumer Engagement

Consumer behavior has been in constant flux since the beginning of the Internet, but perhaps more than ever before, consumers today are setting the pace for digital marketers with the rapid evolution in how they shop online, connect with friends, and engage with content and advertising. They are in a fluid state, flowing freely between […]