The holy grail of engagement starts with your employees
If your employees aren't engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.
Karen is Marketo’s Group Vice President of Corporate Marketing, overseeing Corporate Communications, Corporate Events, Customer Marketing, Design, Employee Engagement, and all areas of Digital Marketing. She has more than 25 years of experience building demand, awareness, market share, and affinity for some of world's top fast-growth companies including VMware, Informatica, Apple, Saba, and Xactly. In addition to her leadership experience across industries and geographies, Karen is the co-founder of successful consultancy Alloy, which specializes in all aspects of marketing strategy and execution.
If your employees aren't engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.Karen Steele | Sep 7, 2017 at 11:35 am ET
In the age of martech and the "Engagement Economy," it's easy to put creativity on the back burner. Columnist Karen Steele explains why that's a mistake and why you need both art and science for effective marketing.Karen Steele | Aug 14, 2017 at 2:00 pm ET
Columnist Karen Steele says that without engagement and the right application of technology, you'll fail to deliver a customer experience that keeps consumers coming back for more.Karen Steele | Jul 13, 2017 at 10:49 am ET