Karen Steele

Karen is Marketo’s Group Vice President of Corporate Marketing, overseeing Corporate Communications, Corporate Events, Customer Marketing, Design, Employee Engagement, and all areas of Digital Marketing. She has more than 25 years of experience building demand, awareness, market share, and affinity for some of world's top fast-growth companies including VMware, Informatica, Apple, Saba, and Xactly. In addition to her leadership experience across industries and geographies, Karen is the co-founder of successful consultancy Alloy, which specializes in all aspects of marketing strategy and execution.

Customer & Digital Experience

Why great creative is more important than ever

In the age of martech and the "Engagement Economy," it's easy to put creativity on the back burner. Columnist Karen Steele explains why that's a mistake and why you need both art and science for effective marketing.