Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish, not where they are in the funnel.
It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs -- algorithms, assets and continuous optimization.Justin Dunham | Aug 15, 2017 at 9:57 am ET
Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools -- after all, tools only work if there's good process and culture already behind them.Justin Dunham | May 24, 2017 at 2:55 pm ET
Columnist Justin Dunham believes that it's crucial for marketers to understand and work with digital marketing technology -- and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively.Justin Dunham | Mar 29, 2017 at 1:00 pm ET
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them.Justin Dunham | Mar 2, 2017 at 1:45 pm ET
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.Justin Dunham | Feb 1, 2017 at 1:15 pm ET
In an increasingly complicated martech world, it's easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you're running the ultimate marketing machine.Justin Dunham | Jan 10, 2017 at 12:45 pm ET