Revitalizing the long-term relationship between marketing and sales
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it for growth.
Josh serves as the CMO at SparkPost. Prior to joining SparkPost, he served as Postmaster at Twitter for four years. Josh was the Co-Founder and CEO of RestEngine before the company was acquired by Twitter. At RestEngine he led the launch of its industry-leading social data outbound marketing automation platform. With over 15 years of growth & marketing best practices experience, Josh has led teams at MarTech platform companies including Marketo, Lyris, EmailLabs. Additionally, with over 20 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it for growth.Josh Aberant | Feb 16, 2018 at 1:29 pm ET
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.Josh Aberant | Dec 26, 2017 at 2:47 pm ET
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.Josh Aberant | Oct 26, 2017 at 2:38 pm ET
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want.Josh Aberant | Aug 30, 2017 at 10:52 am ET
Developer advocates are key to building and engaging with technical customer communities. Contributor Josh Aberant explains their role and the special skills they’ll need.Josh Aberant | Jul 6, 2017 at 12:55 pm ET
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.Josh Aberant | May 10, 2017 at 9:56 am ET
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences.Josh Aberant | Mar 15, 2017 at 9:45 am ET
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers answers.Josh Aberant | Jan 18, 2017 at 10:12 am ET
Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers.Josh Aberant | Nov 23, 2016 at 10:25 am ET
Contrary to what some say, developers don’t hate marketing -- unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them.Josh Aberant | Sep 28, 2016 at 9:45 am ET
Making technology sales to developers has changed radically over the last few years. Columnist Josh Aberant offers insight on how to succeed in that expanding landscape.Josh Aberant | Aug 3, 2016 at 11:25 am ET