Jonathan Opdyke

Jonathan Opdyke

Jonathan Opdyke co-founded HookLogic in 2004 on the idea that marketing closer to consumer decision points would not only be more effective for marketers, but also more useful for consumers. Under his leadership, HookLogic has grown from a boot-strap start-up to a global enterprise powering integrated, native advertising and promotional programs across many of the internet’s most recognized ecommerce sites.

Performance marketing

The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product Brands

Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is largely unobtainable and that marketing success must be judged through predictive modeling and sophisticated estimation. The exception is when brands decide to operate their own stores or e-commerce sites, where they can use and measure […]