Finding a single source of truth for creative intelligence
Marketers need to assess not only the reach and distribution of a campaign but also how creatives perform at the various stages of the customer journey.
John Mruz is SVP of Strategy at Flashtalking, a data-driven ad management and analytics technology company.
Marketers need to assess not only the reach and distribution of a campaign but also how creatives perform at the various stages of the customer journey.
John Mruz | Feb 22, 2019 at 10:00 am ET