Digital asset management (DAM)
The power of metadata: An introduction for DAM users
Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
John Horodyski is an Executive Director with Salt Flats with executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, Content strategy, Analytics, Governance, MarTech, and Marketing Operations. John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty member at San Jose State University where he teaches a graduate course in Digital Asset Management (DAM) for 17 years.
Digital asset management (DAM)
Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
John Horodyski | Apr 9, 2024 at 11:31 am ETDigital asset management (DAM)
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations.
John Horodyski | Jan 5, 2024 at 10:05 am ETDigital asset management (DAM)
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery.
John Horodyski | Oct 9, 2023 at 11:20 am ET