Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.Jeffrey L. Cohen | Oct 28, 2016 at 2:00 pm ET
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score.Jeffrey L. Cohen | Sep 29, 2016 at 9:43 am ET
The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.Jeffrey L. Cohen | Sep 1, 2016 at 9:23 am ET
If you are, then it's time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about.Jeffrey L. Cohen | Jul 25, 2016 at 9:30 am ET
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content.Jeffrey L. Cohen | May 20, 2016 at 9:17 am ET
Do today's tools leave you yearning for more technical knowledge? Columnist Jeffrey L. Cohen says marketers should demand simplicity and ease of use.Jeffrey L. Cohen | Apr 4, 2016 at 10:00 am ET