As Chief Strategy Officer, Jason leads Lotame's efforts across business lines to evaluate market opportunities, refine product positioning and drive growth. He leads product, marketing, sales development and strategy while continuing to oversee the Lotame Data Exchange (LDX). In his first 7 years at Lotame, Jason built and grew the LDX into one of the world’s largest and highest-quality data exchanges. After graduating from the Wharton School of Business at the University of Pennsylvania, Jason spent 10 years at Bain and Company, consulting for a range of companies in the Fortune 500. Prior to joining Lotame, Jason spent more than 10 years as an entrepreneur in various fields.
It's time publishers caught up to marketers on the personalization front. These three strategies can help.