Jane Morgan is technology marketing veteran with 20 years experience. In 2014 she founded JEM 9 Marketing Consultancy to help clients understand and reach customers. She helps organizations with marketing strategy, research and communications. Marketing love is the intersection of creativity and analytics.
Facebook is testing a new feature in Spain and Ireland to expand the range of reactions to posts beyond just the "thumbs up." What might it mean for marketers once this feature is released worldwide? Contributor Jane Morgan explores.
Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful.