Marketing can’t own the results without a say in the strategy
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
Contributor
Jaimon Hancock's latest articles
How more tools and tactics hurt marketing performance
Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet.
Marketing artificial intelligence (AI)
The AI-powered path to smarter marketing
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities.
How to secure leadership buy-in for digital marketing initiatives
Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth.
Customer relationship management (CRM)
3 traits of an effective marketing CRM product owner
Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner.