Lean not mean: A user-first framework for surveillance marketing
During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance marketing could help.
Ian leads Crownpeak’s marketing and communications department and is responsible for generating demand and creating awareness. He’s a marketing executive with 20 years of marketing and technology experience, with most of the last 10 years in the web content management space.