Hugo Loriot

About Hugo Loriot

Hugo is Partner and head of the North American business for 55, the data consultancy which sits within The Brandtech Group and is one of Google's top global partners. After an initial 4 years at Google, his career has spanned multiple roles in the adtech and martech industry, where he is a widely trusted advisor to brands on all facets of how to deploy data to optimize their marketing and customer experience. Hugo is a recognized thought-leader and authority on all aspects of data management and privacy related issues for brands, with a knack for simplifying arcane and complex subjects without ever dumbing them down: he is a regular contributor to publications as diverse as AdExchanger and The Drum, and a frequent speaker at marketing and data-focused industry events.