Harriet Cummings

Harriet Cummings

Harriet Cummings works as a Copy Editor at Distilled, a creative online marketing agency. She spends her days crafting copy for the website, emails and other bigger pieces of content.

Customer experience

Content Marketers: Concrete Steps To Finding Your Brand’s Voice

Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking […]

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