Grace Kaye

Passionate about both advertising and data, Grace Kaye has become a specialist in programmatic online display where she uses programmatic as a vehicle to provide excellent user experience whilst satisfying business goals. Grace now leads a team at Brainlabs delivering high-performance display campaigns where precise audience targeting, data-driven optimisation and high-quality content is at the heart of every strategy.

Performance

How to test your programmatic creatives like a pro

Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.

Performance

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However, in comparison to display prospecting, […]

Operations

Ignore the hype: There are no AI-driven media agencies

Despite all the talk surrounding artificial intelligence, media agencies still have a long way to go with it. Columnist Grace Kaye discusses where agencies are right now with AI and what we can expect to see in the future.

Performance

Where does your programmatic spend go?

Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don't have to be left in the dark.