In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.
Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back and assess whether their models continue to be valid.Gladys Kong | Jun 29, 2018 at 1:15 pm ET
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.Gladys Kong | May 17, 2018 at 1:36 pm ET
When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.Gladys Kong | Apr 18, 2018 at 10:27 am ET
Contributor Gladys Kong demystifies store visits metrics and the various ways they're compiled, so you know the important questions to ask your vendors.Gladys Kong | Mar 23, 2018 at 11:08 am ET
Contributor Gladys Kong lays out what marketers need to know about location data to plan and gauge the success of their campaigns.Gladys Kong | Feb 21, 2018 at 12:45 pm ET