Taking Aim: A Target Market Checklist
Columnist Gina Casagrande outlines concrete steps to identifying a viable target market for your products or services.
Gina Casagrande is a Personalization Evangelist and Team Lead at Adobe with over 15 years of digital marketing experience. An expert in in A/B/N and Multivariate testing, as well as Behavioral Targeting optimizations, she is focused on helping our customers understand how they can use analytics-based decision-making to deliver exceptional and targeted customer interactions across online marketing channels including search, display, email, social, mobile and website, leading to increased conversions and customer loyalty.
Columnist Gina Casagrande outlines concrete steps to identifying a viable target market for your products or services.
Gina Casagrande | Oct 15, 2014 at 9:30 am ET