Taking Aim: A Target Market Checklist
Columnist Gina Casagrande outlines concrete steps to identifying a viable target market for your products or services.
Gina Casagrande is a Personalization Evangelist and Team Lead at Adobe with over 15 years of digital marketing experience. An expert in in A/B/N and Multivariate testing, as well as Behavioral Targeting optimizations, she is focused on helping our customers understand how they can use analytics-based decision-making to deliver exceptional and targeted customer interactions across online marketing channels including search, display, email, social, mobile and website, leading to increased conversions and customer loyalty.