Marketing Operations
YouTube experiments with automated lists of products detected in videos
The lists are an extension of Google's recently announced commerce experiments.
George Nguyen was an editor at Third Door Media's Search Engine Land and MarTech publications, covering organic and paid search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Marketing Operations
The lists are an extension of Google's recently announced commerce experiments.
George Nguyen | Mar 23, 2021 at 2:28 pm ETPerformance Marketing
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
George Nguyen | Mar 3, 2021 at 3:16 pm ETMarketing Operations
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
George Nguyen | Feb 17, 2021 at 12:45 pm ETPerformance Marketing
The proposed legislation could also create an untenable position for search engines in Australia.
George Nguyen | Feb 3, 2021 at 11:01 am ETCommerce
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
George Nguyen | Dec 31, 2020 at 11:24 am ETData
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
George Nguyen | Dec 29, 2020 at 11:09 am ETPerformance Marketing
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.
George Nguyen | Dec 18, 2020 at 12:30 pm ETDigital Transformation
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
George Nguyen | Dec 17, 2020 at 11:45 am ETPerformance Marketing
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
George Nguyen | Dec 16, 2020 at 1:04 pm ETCustomer & Digital Experience
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
George Nguyen | Oct 28, 2020 at 3:42 pm ETDigital Transformation
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
George Nguyen | Oct 15, 2020 at 2:31 pm ETPerformance Marketing
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
George Nguyen | Aug 27, 2020 at 4:24 pm ETCustomer & Digital Experience
What brands need to consider to produce timely content and stay relevant during market upheavals.
George Nguyen | Jul 14, 2020 at 10:42 am ETPerformance Marketing
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.
George Nguyen | Jun 23, 2020 at 12:06 pm ETMarketing Operations
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
George Nguyen | Jun 9, 2020 at 2:59 pm ETLocal / Location Marketing
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.
George Nguyen | Jun 4, 2020 at 1:37 pm ETCustomer & Digital Experience
It’s one step closer to the podcast analytics advertisers have been waiting for.
George Nguyen | May 5, 2020 at 5:05 pm ETData
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.
George Nguyen | Apr 30, 2020 at 1:15 pm ETCustomer & Digital Experience
The Spotify-owned company’s new tool may help businesses get more out of their webinars and online conference content.
George Nguyen | Apr 28, 2020 at 4:25 pm ETPerformance Marketing
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
George Nguyen | Apr 27, 2020 at 2:54 pm ET