How local businesses should be communicating with customers during COVID-19
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.
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George Nguyen's latest articles
Google Podcasts gets a redesign and iOS rollout
The new design features an Explore tab with recommendations based on the listener's interests.
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions
IPG agencies will have access to audience and purchasing behavior data from 35,000 podcast listeners.
Spotify podcast ads can now track impressions, reach and audience data
The company’s latest offering is a first for the podcast advertising market.
Pandora is asking users to say ‘yes’ to interactive audio ads
Listeners must verbally engage to hear the rest of the ad.
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and more.
AdsWizz’s PodScribe promises scalable podcast ad targeting
The tool uses speech-to-text transcription for contextual advertising targets.
Google Assistant in Chrome testing Duplex to help users buy movie tickets
The Assistant’s transaction-handling abilities take a step forward.
Acquiring new martech? First, get a solid evaluation, buy-in process in place
What companies should consider and prioritize internally when acquiring new marketing technology.
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on desktop.
Lucidworks’ new feature promises enhanced internal site search customization
Also claims it’ll allow retailers to optimize search without having to call on IT dept.
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why.
Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
25% of listeners have bought products discovered through podcast advertising.
Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience insights.
Your quick-start guide to podcast advertising
Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.
New Nielsen service offers podcast audience insights for advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing behavior.
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes.
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled devices.
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled devices.
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase conversions.
Advertisers can now target Spotify podcast listeners
In select markets, advertisers can also limit their campaigns to podcast genres.
U.S. podcast ad revenue grew by 53% in 2018
The market totaled $479 million last year and is predicted to exceed $1 billion in 2021.
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding reviews.
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO.
Google App Actions expands with four new categories
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more.
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week. It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going all-in on video without a clear blueprint […]
Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Study reported that 78 percent of listeners say they don’t mind podcast ads.
Opting out: A guide to letting go of email subscribers the right way
Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns.