Marketing Operations
YouTube experiments with automated lists of products detected in videos
The lists are an extension of Google's recently announced commerce experiments.
George Nguyen was an editor at Third Door Media's Search Engine Land and MarTech publications, covering organic and paid search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Performance Marketing
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
Marketing Operations
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
Performance Marketing
Australia’s showdown with Google has implications for domestic businesses
The proposed legislation could also create an untenable position for search engines in Australia.
Commerce
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Data
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Performance Marketing
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.
Digital Transformation
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
Performance Marketing
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Customer & Digital Experience
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
Digital Transformation
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
Performance Marketing
See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
Customer & Digital Experience
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
Performance Marketing
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.
Marketing Operations
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
Local / Location Marketing
Combine location data and external trends to build diverse audience strategies [Video]
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.
Customer & Digital Experience
Google’s new Podcasts Manager tool offers deeper data on listener behavior
It’s one step closer to the podcast analytics advertisers have been waiting for.
Data
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.
Customer & Digital Experience
Anchor launches a video conference-to-podcast conversion tool
The Spotify-owned company’s new tool may help businesses get more out of their webinars and online conference content.
Performance Marketing
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.