Garrett Woods

With a production and business background, I started my career yearning to have a say in how businesses speak to their audiences and fans. I have a passion for helping brands navigate social organic and paid strategies to identify the clear through line of the impact on their business. The digital and social space is constantly changing, making the work incredibly fresh day in and day out. I currently work at Fullscreen to drive strategic growth in sales for our brand services department.

Experience

The video algorithm: Facebook vs. YouTube

Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads.