Are you making these mistakes with your metrics? Here’s how to avoid them
It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results.
Gabriel Davis is a senior analytics manager specializing in B2B site analytics at Merkle Inc. With more than a decade of consulting in marketing, social media and public relations analytics, he has worked with multiple top-tier global companies, including Samsung, Microsoft, Costco, Stubhub and L’Oréal. When not going on architecture tours or seeking the next great restaurant in Seattle with his wife, he enjoys logging hours in Forza racing or Civilization strategy games.
It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results.
Gabe Davis | Sep 10, 2019 at 1:47 pm ET