In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.Evan Horowitz | Jul 2, 2020 at 7:25 am ET
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well.Evan Horowitz | Jun 2, 2020 at 1:42 pm ET
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity.Evan Horowitz | May 13, 2020 at 7:57 am ET
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what's trending.Evan Horowitz | May 4, 2020 at 11:53 am ET