Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.
Evan Horowitz is CEO and co-founder of Movers+Shakers. He founded the creative studio in order to spread joy. The firm is breaking engagement records with unexpected digital activations and creating deep emotional connections between brands and consumers. After setting the record for most viral TikTok campaign in history, Movers+Shakers became “the go-to agency for brands making moves on TikTok” (Refinery29). They’re creating fast-growing brand channels, influencer and ad campaigns, and of course more viral challenges. Evan is an Entrepreneur-In-Residence at Harvard Alumni Entrepreneurs, and a holds an MBA from Harvard Business School and a BS Engineering from Stanford.
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.Evan Horowitz | Jul 2, 2020 at 7:25 am ET
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well.Evan Horowitz | Jun 2, 2020 at 1:42 pm ET
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity.Evan Horowitz | May 13, 2020 at 7:57 am ET
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what's trending.Evan Horowitz | May 4, 2020 at 11:53 am ET