Soapbox: Here’s why B2B should get better at episodic storytelling
It's time for brands to build on others' success by presenting their own stories as episodes to keep audiences coming back for more.
Erin Craft is vice president and managing director of strategic creative at Centerline Digital. She double-majored in business management and microbiology, so, naturally, she took a year off after college to focus on photography and work with horses. When she decided field research wasn’t for her, she found the perfect place for a scientific mind who admired a well-told story at Centerline. Over a decade later she continues working to master marketing at the intersection of technology and humans. Erin relishes the daily opportunity to switch between right- and left-brain approaches to solve communications challenges from a variety of different angles. With her unique blend of experience, an eye toward creativity, a tight grasp on budgetary concerns and old-fashioned common sense, she guides accounts to measurable success.
It's time for brands to build on others' success by presenting their own stories as episodes to keep audiences coming back for more.Erin Craft | Jan 13, 2020 at 2:53 pm ET