Data sets and common sense: The cure for ABM overload
Columnist Erik Matlick says it's time to focus on the data that's driving ABM and promote collaboration between sales and marketing to drive organizational change.
Erik Matlick guides corporate strategy and vision at Bombora bringing over 15 years in founding, board and executive management experience. As an online performance marketing pioneer, Erik’s strategic insight from the data analytics media operations, ad serving technology and sales/marketing arena are the driving force behind what makes Bombora unique. Erik is also the Chairman of Madison Logic, the predecessor of Bombora. Prior to founding Madison Logic and Bombora, Erik was the Founder and CEO of IndustryBrains, which he sold to Marchex in July of 2005. Prior to IndustryBrains, he founded MediaBrains and served as an Ad Sales Manager for Ziff-Davis Publishing.Erik has invested in Fetchback (sold to GSI), Tynt (sold to 33 across), and LeadSpend (sold to Experian) and is a current investor in AddShoppers, Switch and Crisp Media. He is also an advisor to Metamorphic Ventures and Syracuse University Newhouse School. Erik holds a B.S. in Marketing from the Syracuse University School of Management.
Columnist Erik Matlick says it's time to focus on the data that's driving ABM and promote collaboration between sales and marketing to drive organizational change.
Erik Matlick | Jul 7, 2017 at 10:52 am ETViewability has become the standard within the display advertising industry, so what's next? Contributor Erik Matlick discusses how audience verification will change the display landscape.
Erik Matlick | Feb 16, 2017 at 3:20 pm ETContributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond.
Erik Matlick | Dec 28, 2016 at 12:00 pm ETWith the martech landscape hitting the 3,500 mark, it's easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity.
Erik Matlick | Jun 16, 2016 at 9:41 am ET