Soapbox: Digital assets should be the primary driver of brand consolidation strategy
There is no one-size-fits-all consolidation solution but it is clear that careful review of digital assets unlock the best path forward.
Dustin Clark serves as the Digital Marketing Director at Element Three, an award-winning marketing consultancy in Indianapolis. Dustin leads holistic marketing strategy for clients, working with numerous Fortune 500 companies in industries ranging from technology and SaaS to manufacturing. He brings an extensive background in online marketing, web analytics, digital advertising, and search engine optimization. Before joining Element Three, Dustin was a senior consultant at Relevance, where he specialized in online research and content marketing strategy for a nationwide portfolio of clients. Previously, he managed content and functionality for more than 20 websites as an ecommerce product manager.