Today, Google Analytics started offering a new Admin section called “Change History.” It is a very simple table which shows changes made to your Google Analytics account settings in the last 180 days. This was a much needed feature as up till now, we had to trust people to document all changes, a boring task […]
Earlier today Google Analytics started seeing design and structural changes on the Google Analytics interface. This is a an interesting change that makes the product more coherent, bringing features that were scattered through different tabs and sidebar into a more unified place. Below I describe the most prominent changes, although there were dozens of small […]
Yesterday the Google Analytics team announced an important improvement to their In-Page Analytics report: enhanced link attribution. The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great way to analyze patterns of behavior, and can provide important insights to web […]
Today Google announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or remove tags used for marketing and measurement without the need to ask from webmasters to change the website code. According to the Google Tag Manager help center: Google […]
A few weeks ago Google Analytics launched Content Experiments, a new testing functionality that can be used to create A/B/N tests to optimize campaigns and overal website experience. Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more powerful. Below I discuss each of the upgrades and how […]
Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain audiences or users that show interest in specific products. This means that instead of adding the remarketing tag, websites that use Google Analytics can use their code. If you are not acquainted with the remarketing […]
The Google Analytics team announced at Google I/O a new App Analytics functionality, to be added to the current Google Analytics offering over the coming weeks. Google already offers mobile SDKs for Android and for iOS, but until now they provided the same reports and metrics as the standard Web Analytics. In the new functionality […]
A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed on websites. It shows the number of times a page was viewed, how long (in average) visitors stayed on the page, what is the Bounce Rate of the page and what percentage of […]
Yahoo! announced this week that it will be discontinuing Yahoo! Web Analytics as a stand alone product. We inquired Emer Kirrane, Product Manager for Yahoo! Web Analytics, and she answered the following: “In line with Yahoo!’s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting down […]
Today the Google Analytics team made an important announcement for marketers and analysts: Google Website Optimizer will be fully integrated into Google Analytics. Google will be discontinuing Website Optimizer as a stand alone product (by August) and the testing functionality will be available to Google Analytics users only. The testing tool will be found in […]
This morning Acxiom Corporation announced that Dr. Phil Mui will join the company as the chief product and engineering officer. Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization and customer relationships creation. In his new role, Phil Mui will lead the strategic direction, development and management of Acxiom’s […]
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz. While they’re helpful in many cases, these tools don’t connect the dots to show how investments in different social channels ultimately lead […]
Google Analytics announced yesterday a new set of improvements to the User Interface. According to the post: “The primary goal of this update is to bring more attention to the things that matter — your data, and how you analyze it. We improved legibility of score card and table data, and refined our color palette […]
Last year Google released Google Analytics premium in an effort to expand its enterprise clientele. But for some people, Google Analytics is still perceived as less professional/enterprise than other tools. In this post I try to explain whether this perception is rightfully attributed to Google Analytics and why it happens. Google Analytics Enterprise Market Stats […]
This week marks the end of an era for Google Analytics, maybe also for the whole web analytics market place. Google announced that Urchin Software will no long be sold by the company. Urchin is the software company that was originally acquired by Google and ultimately was transformed into Google Analytics, the most used analytics […]
Welcome to the big leagues, Windows Phone. You’re now being recognized as an operating system by Google Analytics, rather than being generically reported as “not set.” WP Sauce noted the change this week and alerted us to it. However, it appears to be something that happened back on November 15. I found Windows Phone appearing […]
This week, the UK’s Information Commissioner’s Office (ICO), published the Guidance on the rules on use of cookies and similar technologies (link to pdf). The ICO is the UK’s authority “set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.” According to the document: The […]
The Google Analytics team has just announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a way for Google Analytics to centralize social activity from a variety of social networks. Making Social Reports More Comprehensive Earlier this year, Google Analytics launched Social Interaction […]