Daniel Cristo

Daniel Cristo is the director of SEO Innovation at Group M's Catalyst, a thought leader in the organic, paid and social space. Dan has been doing SEO since 2002. An avid programmer and entrepreneur, Dan co-founded Triberr, an Influencer Marketing platform

Data

Prepare For Future Search: SEO For The Connected Home(Kit)

My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but not her keys. If this had happened six months in the future, I would have never received her call because she would have just unlocked the […]

Experience

Why Your Content-Based SEO Strategy Will Eventually Fail

How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually watch — maybe 10 or 20? Over the past few years, most savvy search engine optimizers (SEOs) have traded in their outdated SEO tactics for a more modern, content-focused strategy. This is great, […]

Data

Your Guide To All Things Hashtag Analytics & Optimization

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. [youtube]https://www.youtube.com/watch?v=57dzaMaouXA[/youtube] #Origins The present use of hashtags dates back to 1988, when early internet users began including them […]

Management

Digital Marketing Disaster? Hope You Have An Emergency Plan!

With 54 inches of snow so far in New York this year, we have officially broken into the top ten worst winters on record. It’s been one snow emergency after another. Enough already! That said, being prepared has definitely made this harsh winter much easier to handle. The same goes for marketing disasters. Whether it’s a PR […]

Management

Influencer Marketing: How Google Will Change The Game

I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, […]