Leveraging RTB display to engage, nurture and convert audiences through personalization
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy.
Chris Loretto has served as Digital First Media’s chief digital officer and EVP digital since August 2014. He currently heads up digital marketing agency Adtaxi and provides strategic leadership for all key functional areas across the digital organization. He was previously vice president of digital for the Los Angeles News Group and served on the Board of the Local Media Consortium since 2014. Currently, he helps lead several committees including Ad Viewability, Ad Blocking and Ad Quality. He is now Chairman of the Board for the newly formed LMC Inc. He is also actively involved with the IAB, INMA and NAA industry associations. Prior to Digital First Media, Chris was director of interactive media, product development and marketing at The Times Media Company of Northwest Indiana before being promoted to regional executive for Mid-Valley Newspapers and publisher of three mastheads. At The Times, he was responsible for building audiences, developing digital and print products, and leading strategic marketing initiatives, branding, product marketing support, trade partnerships, promotions and community events. Before joining The Times in 2006, he was publisher for several business-to-business publications at Nielsen Media in New York. Chris is a veteran of the Marine Corps and a graduate of Stony Brook University with a degree in Economics.
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy.Chris Loretto | Mar 18, 2019 at 9:54 am ET
Brands that embrace emerging technologies and advertising formats - like connected TV, visual and voice search and AR advertising - will thrive in the new year.Chris Loretto | Jan 2, 2019 at 8:14 am ET