Mobile Marketing: Building A Digital Asset To Get More For Your Money
As marketers spend more on mobile, contributor Cezar Kolodziej suggests you leverage the investment by building a reusable asset, rather than continuing to "rent" an audience.
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Cezar Kolodziej's latest articles
Goodbye Email, Hello Rich Media Messaging
“Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer. Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient. With […]
The Rich Media Messaging/Sweepstakes Combo Wins For Brands And Participants
Margarine, potatoes, artificial intelligence, Femat’s Last Theorem, steam tractors, canned goods. The common link? Sweepstakes. Dating from the 15th century, sweepstakes have been used to motivate the masses — incentivized, of course, by a handsome prize. The aforementioned inventions were the result of governments, companies and individuals calling on the public to solve major problems […]
Google Wallet & Apple Passbook: A Brand’s Next Best Friends
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there’s no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile […]
Push Mobile Marketing — App Notifications Vs. Messaging
Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily, through mobile, we have a channel that allows us to get even more up close and personal with consumers. To have a balanced mobile strategy, it is important to leverage both push and pull techniques. We […]
Mobile Messaging: Essential Advice For A Successful Mobile Marketing Platform
If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging program. You might be wondering what is the best way to execute on a program or how it fits into the rest of your mobile initiatives. Here are a few essential tips […]
New TCPA Guidelines: What Do They Mean For Mobile Marketing?
By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry. But the news isn’t exactly new. In fact, the TCPA guidelines were amended by the FCC in early 2012; but, they just […]