Cezar Kolodziej

Cezar Kolodziej is the President, CEO and Co-Founder of Iris Mobile. Widely recognized as one of foremost mobile technologist and visionary experts on MMS and rich media messaging, Cezar is actively participating in defining the next generation mobile marketing and advertising.

Experience

Goodbye Email, Hello Rich Media Messaging

“Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer. Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient. With […]

Experience

The Rich Media Messaging/Sweepstakes Combo Wins For Brands And Participants

Margarine, potatoes, artificial intelligence, Femat’s Last Theorem, steam tractors, canned goods. The common link? Sweepstakes. Dating from the 15th century, sweepstakes have been used to motivate the masses — incentivized, of course, by a handsome prize. The aforementioned inventions were the result of governments, companies and individuals calling on the public to solve major problems […]

Experience

Google Wallet & Apple Passbook: A Brand’s Next Best Friends

Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there’s no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile […]

Experience

Push Mobile Marketing — App Notifications Vs. Messaging

Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily, through mobile, we have a channel that allows us to get even more up close and personal with consumers. To have a balanced mobile strategy, it is important to leverage both push and pull techniques. We […]

Experience

New TCPA Guidelines: What Do They Mean For Mobile Marketing?

By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) — the same legislation that spawned the “Do Not Call” registry. But the news isn’t exactly new. In fact, the TCPA guidelines were amended by the FCC in early 2012; but, they just […]