Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.
About Carl Erik Kjærsgaard
Carl Erik Kjærsgaard is CEO and Co-Founder at Blackwood Seven, a media agency and analytics platform which strives to increase the effect of company’s media spend using predictive analytics built on machine learning and artificial intelligence.
Carl Erik Kjærsgaard's latest articles
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers' media-buying plans, freeing them to focus on strategy and creative.Carl Erik Kjærsgaard | Nov 21, 2016 at 1:30 pm ET