Bridget Fletcher

About Bridget Fletcher

Bridget Fletcher leads a multi-discipline B2B marketing organization as VP of marketing at Rakuten. She is responsible for all aspects of go-to-market strategy for digital marketing solutions, as well as the intersection with attribution technology that delivers and measures connected, cohesive experiences across the consumer journey. Channel-specific teams include product marketing, customer marketing, sales enablement, demand marketing and marketing insights. Broader responsibilities at the Rakuten Marketing level include creative and brand, public relations, and oversight for the global website.