Bridget Fletcher

Bridget Fletcher leads a multi-discipline B2B marketing organization as VP of marketing at Rakuten. She is responsible for all aspects of go-to-market strategy for digital marketing solutions, as well as the intersection with attribution technology that delivers and measures connected, cohesive experiences across the consumer journey. Channel-specific teams include product marketing, customer marketing, sales enablement, demand marketing and marketing insights. Broader responsibilities at the Rakuten Marketing level include creative and brand, public relations, and oversight for the global website.

Performance

The dynamic consumer’s journey & how to add value

In the current environment, marketers may get the impression that consumers are hostile to data-driven advertising and content. But contributor Bridget Fletcher argues that's not the case and explains how we can all move forward.