3 Attention Metrics That Put Online Engagement In The Spotlight
How should you measure attention? Columnist Brian Rigney offers three reliable ways for marketers to measure how people interact with digital experiences.
As Zmags’ CEO, Brian Rigney has over twenty years’ experience leading high performing, entrepreneurial teams in launching new businesses and bringing innovative new products to market. Prior to Zmags, Brian was VP sales & biz dev for SaaS-based digital gift card company CashStar, where he led the effort to secure top tier clients and channel partners including Home Depot, GAP, Williams Sonoma, CVS/pharmacy, Starbucks, Best Buy, TJX Companies, Groupon, Dell, The Container Store, JPMorgan Chase, Capital One and more than 250 other leading brands.
How should you measure attention? Columnist Brian Rigney offers three reliable ways for marketers to measure how people interact with digital experiences.Brian Rigney | Oct 8, 2015 at 10:08 am ET
Columnist Brian Rigney discusses why measuring the success of a campaign is less about whether people visit and more about how long they visit.Brian Rigney | Sep 10, 2015 at 9:29 am ET
Marketers have mere seconds to grab consumers’ attention. Columnist Brian Rigney offers tips on getting customers to engage in a world of glimpses and instant gratification.Brian Rigney | Jul 2, 2015 at 9:12 am ET
Columnist Brian Rigney offers three ways for retailers to deliver rich consumer experiences in the moments that matter.Brian Rigney | Jun 16, 2015 at 11:36 am ET
Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive.Brian Rigney | Jun 10, 2015 at 1:57 pm ET
How can marketers react to events as they happen, delivering instant digital gratification to consumers? Columnist Brian Rigney offers some tips.Brian Rigney | May 19, 2015 at 8:53 am ET