Optimization and personalization
How to stop wasting money on personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Optimization and personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
Benjamin Bloom | Jun 2, 2025 at 2:15 pm ETMarketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency.
Benjamin Bloom | Feb 26, 2024 at 10:03 am ET