Asa Whillock is a principal product manager leading Adobe Marketing Cloud’s Device Co-op and People Core Services teams. Introduced in March 2016, the Adobe Marketing Cloud Device Co-op will enable some of the world’s largest brands to market to people—rather than devices—across digital touch points, while providing unprecedented transparency and privacy controls to consumers. Prior to his current role, Asa was a founding member of Adobe Primetime’s streaming video delivery and monetization solutions. During his more than 15 years at Adobe, Asa has earned recognition as an “Adobe Distinguished Inventor,” an honor awarded to employees having achieved 10 or more patents at Adobe. He is a proud alumnus of the University of California at Berkeley, where he received his BS in Electrical Engineering and Computer Science.
As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices.