Why Perfectionists Make Great Content Marketers
Does perfection get in the way of good? Arienne Holland argues that perfectionists make great content marketers. What do you think?
Arienne Holland is Director of Marketing and Customer Experience at Raven. Arienne is approaching 20 years of experience in communications, ranging from graphic design to journalism to PR to marketing.
Why This Engineer Writes Better Copy Than You
Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple languages. “Plain English” isn’t usually one of them, though — unless you’re Brady Archambo, lead iOS and OSX engineer at Slack. Slack is team communication software that combines instant messaging, group chat, email and file sharing. […]
5 Places To Find Content Inspiration In A Dreary Office
Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his interview with The Paris Review in 1957, he makes the author’s life sound downright leisurely. “I am a completely horizontal author. I can’t think unless I’m lying down, either in […]
Because She Said So: 13 Content Marketing Lessons From Your Mother
“You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden Girls (or reruns) and can hear those voices in your head. Maybe you’ve never heard of Sophia and Dorothy, the sitcom mother-daughter duo who traded retorts like nerds […]