Arienne Holland

Arienne Holland is Director of Marketing and Customer Experience at Raven. Arienne is approaching 20 years of experience in communications, ranging from graphic design to journalism to PR to marketing.

Customer & Digital Experience

Why This Engineer Writes Better Copy Than You

  Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple languages. “Plain English” isn’t usually one of them, though — unless you’re Brady Archambo, lead iOS and OSX engineer at Slack. Slack is team communication software that combines instant messaging, group chat, email and file […]

Customer & Digital Experience

5 Places To Find Content Inspiration In A Dreary Office

Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his interview with The Paris Review in 1957, he makes the author’s life sound downright leisurely. “I am a completely horizontal author. I can’t think unless I’m lying down, either in […]

Performance Marketing

How Estimated Reading Times Increase Content Engagement

How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic data analytics […]

Customer & Digital Experience

Because She Said So: 13 Content Marketing Lessons From Your Mother

“You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden Girls (or reruns) and can hear those voices in your head. Maybe you’ve never heard of Sophia and Dorothy, the sitcom mother-daughter duo who traded retorts like nerds […]