Does perfection get in the way of good? Arienne Holland argues that perfectionists make great content marketers. What do you think?
Programmers are among the smartest people I know. They tend to be logical and thorough. Many are fluent in multiple languages. “Plain English” isn’t usually one of them, though — unless you’re Brady Archambo, lead iOS and OSX engineer at Slack. Slack is team communication software that combines instant messaging, group chat, email and file […]Arienne Holland | Aug 4, 2014 at 10:10 am ET
Wouldn’t it be nice to write exactly where, when and how you wanted to? Imagine you could write the way Truman Capote did. In his interview with The Paris Review in 1957, he makes the author’s life sound downright leisurely. “I am a completely horizontal author. I can’t think unless I’m lying down, either in […]Arienne Holland | Jun 9, 2014 at 9:20 am ET
How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic data analytics […]Arienne Holland | Apr 14, 2014 at 11:55 am ET
“You’re right, Ma.” – Dorothy “Of course I am! You think I got this old by being stupid?” – Sophia Maybe you grew up watching The Golden Girls (or reruns) and can hear those voices in your head. Maybe you’ve never heard of Sophia and Dorothy, the sitcom mother-daughter duo who traded retorts like nerds […]Arienne Holland | Mar 17, 2014 at 9:55 am ET