October’s The New December For Mobile Marketers
As more shoppers complete their holiday shopping by October, columnist Anthony Bursi says it's critical for mobile marketers to get their holiday strategy in place.
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Anthony Bursi's latest articles
What Mobile Millennials Want: Structure Without Obligation
Marketing to millennials is tricky. But columnist Anthony Bursi explains how brands can step up to the challenge and woo this fickle generation.
Beacon Of Hope: Pushing Mobile Technology
Though beacon technology is still in its early stages, columnist Anthony Bursi believes that this form of customized, personalized marketing has the potential to revolutionize retail.