To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase […]
About Angie Zener
Angie Zener is the senior director of product and corporate marketing at Lyris, Inc. She is an award-winning marketing leader with more than 14 years of experience building and managing effective marketing organizations.
Angie Zener's latest articles
In recent years, marketing has changed dramatically. Back in the old days, one annual planning meeting to create a go-to-market strategy, marketing plan and budget used to be sufficient. Today, marketers adjust course frequently and modify plans according to real-time customer insights, new media, emerging channels and technology. Unfortunately, even the most nimble marketers today […]Angie Zener | Sep 3, 2013 at 9:00 am ET