3 strategies for maximizing your website UX
How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.
Andy Paquin has over 6 years of experience in website usability and conversion, web development, graphic design, motion graphics, marketing and advertising, and internet business strategy. Andy finds success in his marketing campaigns by conducting detailed research and analysis and then building a high-performance strategy. He helps companies acquire customers and increase revenue via engagement strategies such as: drip email campaigns, web design/development, testing programs, conversion optimization and analytics/SEO. Andy has successfully worked with many B2B and B2C companies and has experience in a broad range of industries, with clients including: Beatport, RidgeWorth Investments, McDonalds, Honolulu Med Spa, Kellogg’s, Amway, Haworth, Big Island Jewelers, Hawaiian Fine Furniture, Honolulu Furniture Company, Port City Group, Tabasco, ViaWest, Banzai Sushi Bar, Tucker Advisory Group and more. Andy graduated from Central Michigan University with a Bachelor of Fine Arts in Graphic Design and is a continuous learner in all things Digital Marketing, Technology, and Design. Andy currently resides in Boulder, CO. When unplugged he can be found in nature, camping, hiking, running, and snowboarding. He also enjoys videography, painting, drawing, yoga and music.