Amber Benson is the VP, Marketing at Simpli.fi, a programmatic marketing platform that leverages unstructured data. A former strategic marketing consultant, client-side marketing executive and agency strategist, Amber is an expert in trust-based marketing–creating lasting, mutually-beneficial relationships between brands and customers.
Bob Hoffman is an advertising legend — a seasoned ad executive who has gained a reputation as one of the most influential advertising bloggers. His books, The Ad Contrarian and 101 Contrarian Ideas About Advertising, top the Amazon bestseller list for advertising. Most of the time, I find myself whole-heartedly agreeing with his terse tweets […]
Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why. Or, maybe your campaign failed — in which case, your client is demanding an even more elaborate explanation. In either case, you need to know the behind-the-scenes details of your campaign targeting […]
I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But according to Acxiom’s foray into data transparency, AboutTheData.com, I am the proud parent of one child. And I’m a pretty scrappy and stylish single parent, too — seeing as I […]