How can you stem the tide of spamming, phishing and other cyber threats? Contributor Alyssa Nahatis walks you through email authentication standards and deliverability best practices to help ensure your email marketing stays safe.
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement.Alyssa Nahatis | Aug 25, 2016 at 10:46 am ET
Has email marketing gone out of style? Some marketers may think so, but columnist Alyssa Nahatis argues that new technologies and capabilities have made this channel as powerful as ever.Alyssa Nahatis | Dec 10, 2015 at 10:55 am ET
Spring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning ritual will undoubtedly include some heavy dusting, house-wide reorganization and purging of clutter, it’s no longer limited to people’s physical lives. With today’s digital lifestyle, that clutter invariably lives on PCs, tablets […]Alyssa Nahatis | Apr 18, 2014 at 8:53 am ET
Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, […]Alyssa Nahatis | Feb 3, 2014 at 9:30 am ET
This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Friday at $1.6 billion and Cyber Monday at $2.27 billion, up 15% year-over-year. With retailers opening their doors and flipping the switches for online sales earlier, your email inbox is likely already a digital deluge of […]Alyssa Nahatis | Nov 25, 2013 at 10:26 am ET