Alyssa Nahatis

Alyssa Nahatis is Director of Deliverability Americas & Global Services for Adobe, where she manages a team of experts focused on helping clients implement more innovative and effective email strategies to optimize their inbox delivery. Alyssa is an industry veteran, working in the email marketing field since 2000, and active in industry organizations such as the DMA’s Email Experience Council where she is a MAC Board Member, Vice-Chair of the Education & Events Committee, and Chair of the 2018 Email Evolution Conference Planning Committee. She’s also a Co-Chair of The Messaging, Malware and Mobile Anti-Abuse Working Group’s (M3AAWG) Guide Program, and a Vice-Chair of the Program Committee.

Performance Marketing

4 Tips To Survive Your Email Subscriber’s Digital Spring Cleaning

Spring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning ritual will undoubtedly include some heavy dusting, house-wide reorganization and purging of clutter, it’s no longer limited to people’s physical lives. With today’s digital lifestyle, that clutter invariably lives on PCs, tablets […]