Change is a permanent part of the marketing landscape. But change is never easy and this week was full of change. We get to review updated data on mobile payments; test a new version of bitly; transition from Google Places to Google+ Local; prepare for a rumored Facebook smartphone and assess a new Google Shopping […]
This week Google took substantial steps to ensure that it remains the dominant way in which users access the Internet both on mobile platforms and desktops. These major news items may not have gotten as much notice with the Facebook IPO and iAcquire link buying scandals. And maybe you missed funding news for GitHub, the […]
Warning: This column contains no Facebook IPO news. But there sure was a lot going on outside of that particular media circus, from new product launches by Twitter, Majestic SEO and Hubspot to new rounds of funding for Pinterest, Quora and Bit.ly. The best of Twitter in your inbox This new email digest also features […]
Once again, this week felt like an episode of Melrose Place, with fashion gossip, porn and the unraveling of lies. Thankfully, there was alternative programming available with notable start-ups (Drawbridge and Mixpanel) raising a round of funding and advances by Google and Foursquare in the convergence of social, local, mobile and commerce. Drawbridge Comes Out […]
Happy Star Wars Day. The force did seem to be with us this week. LinkedIn acquired SlideShare, both SEOmoz and AVOS landed new rounds of funding and Bing did some spring cleaning. But the dark side did rear its ugly head as Tumblr’s President departed and Yahoo’s CEO was caught lying on his resume. SlideShare […]
This week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy buying those AOL patents from Microsoft but declined to purchase Bing. (No we would not like fries with that.) We also got insight into Android and Automattic, while being reminded of our Web marketing history. Microsoft […]
This week saw the continuing convergence of social, local, mobile and commerce with Facebook and Groupon making strategic acquisitions. In addition, micro-blogging platforms Twitter and Tumblr both moved forward with advertising initiatives. Of course, we still had drama with Larry Page giving Bill Clinton-like testimony and Marissa Mayer taking a page from Eric Schmidt’s playbook. […]
The drama has subsided this week and instead we find out just how far 1 billion dollars can go in today’s economy. But if you really need your feuding fix, look no further than the torrid triangle between Amazon, Apple and book publishers. Here is why Facebook bought Instagram Facebook was scared shitless and knew […]
This week was full of drama. We’ve got Yahoo and Facebook in a schoolyard patent fight. Grudges? Look no further than TripAdvisor and their antitrust complaint. Betrayal? Check out Skype’s new ad campaign or track the Google Wallet exodus. Money problems? Groupon’s got that covered. So who needs the lame looking Silicon Valley reality show […]
This week’s news revolved around the growing ways in which marketers and advertisers can optimize their digital marketing efforts, from better insight into advertising metrics to ‘instant’ market research. In parallel, we see changes to the business strategies being implemented by Google and Groupon, and track the launch of new products in social media management […]
Evolution and transitions seem to be the major themes this week. Twitter and Pinterest are both transitioning from scaling to monetization. Adobe continues to improve their digital marketing business while Google Wallet and CityGrid Media look for better ways to grow their products and properties. Meanwhile Yahoo and ICANN continue to devolve in different and […]
Two contrary forces were at work this week with many companies living in the past while others sought to claim the future. Experian Hitwise Launches AudienceView Using AudienceView, retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain […]
There were a few interesting and contrasting trends this week. The first was around enterprise-level solutions to Internet marketing challenges. Major brands and Fortune 500 companies are investing in solutions that can help them with both SEO and social media. At the other end of the spectrum you have solutions for SMBs and every day […]
This week brings us a new IPO darling, a mix of concerns around privacy and more movement from those looking to capture the SoLoMo market. Yelp shares soar more than 60% in IPO Yelp (YELP), a San Francisco-based ratings and reviews site, priced its IPO late Thursday at $15 per share. Shares jumped to $24.55 […]
This week brought a number of contrasting stories around tracking and privacy along with significant hires to support the ongoing evolution of major Internet properties. Groupon snatches up local-data startup Hyperpublic for better deal targeting “We have everything. Need Twitter handles of vegans in the East Village? Done. Millions of display ads referencing places in […]
Welcome to the first edition of Marketing Biz, a new weekly column dedicated to business-related news and announcements in online marketing. Each Friday we’ll deliver the most interesting news items in the past week coupled with a quick take and perspective. Marketing business news for the week revolved around the accelerating changes in search, social, […]