AJ Kohn

AJ Kohn is Owner of Blind Five Year Old, a San Francisco Internet Marketing firm specializing in search. An experienced marketing executive with a successful track record spanning 20 years, AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis.

Marketing Management

Marketing Biz: Bringing Order To Chaos

The theme this week was about bringing order to chaos. Whether it’s Centzy aggregating local business data online, comScore’s new Multi-Platform measurement, Apple’s acquisition of indoor mapping company WifiSLAM or Planspot’s event marketing platform, the goal is the same – bring more clarity and definition to heretofore messy problems. This is … Marketing Biz. Centzy […]

Marketing Management

Marketing Biz: Spreadsheets On Steroids, Color-Coded Optimization & Trust

This week in marketing was a strange mix of partnerships and acquisitions along with new tools and companies that could help marketers become more effective and efficient. This is … Marketing Biz. Yahoo in Talks to Buy Stake in Video Site Dailymotion Dailymotion, which is similar to Google’s YouTube site but is smaller in scale, would immediately […]

Marketing Management

Marketing Biz: Speed, Attention & Sunsets

Marketing themes this week were speed, attention and sunsets. Not the pretty kind, but the ones where products you love are going to be retired and executives at high profile companies ‘move on to other things.’ This is … Marketing Biz. CDN.net Launches as First User Customizable Global CDN for Everyone “Today’s rich content demands […]

Marketing Management

Marketing Biz: TripleLift, AdStage & Discover.ly

The week in marketing was all about trends and innovation, from TripleLift’s trending image ad units to Discover.ly’s social enterprise app. Marketers must accept the acceleration of change. Those who jump into the water will be rewarded while those toe-dipping may be left behind. This is … Marketing Biz. With $2.1M FromTrue Ventures (And Others), […]

Marketing Management

Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit

The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and platforms. This is … Marketing Biz. Few Marketers Aware of IAB’s Rising Stars Units There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download […]

Marketing Management

Marketing Biz: B2B Ad Targeting, Elasticsearch & ID Card Checkout

This week in marketing was short on drama and long on the future. We saw innovative search applications, new ad targeting capabilities and identity advances. This is … Marketing Biz. Elasticsearch Closes $24M Series B Round and Exceeds Two Million Downloads Milestone Elasticsearch is on a mission to organize data and make it easily accessible. […]

Marketing Management

Marketing Biz: Data Everywhere, Micro-Video Wars & The Rise And Fall And Rise Of Local

This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local. Of course, we’re all waiting to see if/when Facebook purchases Atlas and the buzzword merry-go-round continued with the emergence of “omni-channel” marketing. This is … Marketing Biz. DataSift Query Builder Powers the […]

Marketing Management

Marketing Biz: Mobile App Insights, Local Deals 3.0 & Better Discourse

This week in marketing revolved around three major themes: mobile app measurement (Onavo and Quantcast) innovative local offerings (MyTime and Tagwhat) and better ways to find, share and discuss content (Feedly, Buffer and Discourse). This is … Marketing Biz. Finally, A QuantCast For Mobile Apps? Onavo Launches Insights In Onavo Insights, you can look up […]

Marketing Management

Marketing Biz: Industry Education, Revenue Analytics & Private Ad Exchanges

This week in marketing was a hodgepodge or mélange of different themes. There were beginnings with SEMPO and Google looking to grow digital marketing talent in the future. And there were endings with Payvment closing up and being acquired by Intuit. There were advances in new platforms like mobile analytics as well as advances in old platforms […]

Marketing Management

Marketing Biz: Circa, Curation Marketing & Brand Gifting

This was an interesting week for marketers with the slow evolution of established web 2.0 channels. Circa is doing interesting things with mobile content. Swipp has a new twist on local recommendations. Yahoo! snapped up curation tool Snip.it. Boomerang launched a B2B gifting product. Quora opened up a blogging platform. I wouldn’t call any of […]

Marketing Management

Marketing Biz: Identity Capture, Link Rot & Graph Search

Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year’s resolutions) including StumbleUpon layoffs, Patch’s community pivot, Advance Publications’ purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate […]

Marketing Management

Marketing Biz: Radical Transparency & Buying Community

Better information on campaigns and competitors has the opportunity to reshape the digital advertising industry. So the seed funding for YieldMetrics and the acquisition of MakeGood by Quantcast are pretty radical, dude. For the second week in a row we saw the value of community online as ZURB purchased design community Forrst. There was also location-based […]

Marketing Management

Marketing Biz: Metered Media, Multi-Screens & $19.3M Of LOL

The last two weeks in marketing have been relatively quiet because of the holidays. But upon closer inspection there are some stirrings from the likes of Adobe, Nielsen and Foursquare who are all positioning themselves for 2013 and beyond. In addition, the FTC made a predictable ruling in regards to Google, Andrew Sullivan made a […]

Marketing Management

Marketing Biz: Did Facebook Establish An ‘Awful Ideas’ Department?

This week in marketing was dominated by news from Facebook and Twitter. I don’t know, I must have missed the memo about Facebook establishing an ‘awful ideas’ department. So while Facebook wore the mint shoes Twitter continued to forge ahead. They weren’t the only heavyweights in the news. Both Oracle and WPP make serious acquisitions that […]

Marketing Management

Marketing Biz: Yahoo Organic Search Ads, Sinistar & Lots Of Smartphone Screencaps

This week in marketing was rife with smartphone-related features from Twitter filters to Google Maps on the iPhone to Google’s new confirmed clicks feature to defeat fat finger ad clicks. But to me it was Yahoo’s new cost-per-lead format in organic search results and Delivery Agent’s $5 million round of funding from Samsung Ventures that […]

Marketing Management

Marketing Biz: Know When To Hold ‘Em, Know When To Fold ‘Em

The week in marketing was a bit like a game of poker or chicken. Companies are playing their cards and seeing who will blink first. Instagram cut off support for Twitter Cards. Facebook is negotiating with Microsoft for Atlas. Raven Tools decided to drop features to comply with Google AdWord API terms and conditions. Who […]

Marketing Management

Marketing Biz: Predictive Analytics, Facebook Ads & Social Data

Welcome to a double-wide edition covering two weeks of marketing stories. Over the fortnight we saw predictive analytics companies AgilOne and Lattice Engines secure new funding. Facebook also got some love as pilot fish companies such as Triggit, SocialWire and Socialbakers all showed promise and got rounds of funding. Social data also took center stage […]

Marketing Management

Marketing Biz: Get Big (Data) Or Go Home & This Isn’t Your Dad’s #Twitter

This week in marketing was dominated by the march of big data companies and the successful changes taking place at Twitter. #crushingit This is … Marketing Biz. Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers Outbrain won’t name specific sites that were kicked out of the network. Instead, it pointed to […]

Marketing Management

Marketing Biz: Foursquare Ratings, Universal Analytics & Death Of A Salesman

This week was full of news that will have an impact on marketers today and well into the future. Foursquare rolled out ratings aimed at undermining Yelp’s star platform, Twitter continued to promote Twitter Cards, Schema.org integrated Good Relations vocabulary, Google introduced Universal Analytics and Federated Media shut down their direct sales business. Marketing services […]

Marketing Management

Marketing Biz: Marissa Gives Microsoft The Finger

The week in marketing seemed quiet (perhaps because of Sandy and the impending election) but was actually full of big news and trends. In the big news bucket was an unassuming post that Yahoo! would ignore the IE10 Do Not Track signal and data that indicates that privacy and cookie concerns are overblown. In the […]