App data firm App Annie adds advertising analytics with AppScotch acquisition
The San Francisco-based provider's third acquisition in two years will help boost the capabilities of its upcoming Intelligence product.
App Annie, herself (from the website)
App analytics provider App Annie is continuing its acquisition streak, with the announcement this week that it has acquired app marketing data firm AppScotch.
CEO Bertrand Schmidt told me that his company’s platform had been “focused on data from app stores, [like] rankings and ratings.” Last year, he pointed out, App Annie began to add usage and engagement data.
Now, he told me, the AppScotch acquisition will allow an expansion into ad-focused analytics, adding the ability to answer questions such as which creative approaches are most popular for app-related ads and which ad channels are being used.
The AppScotch technology will be integrated into App Annie’s upcoming Marketing Intelligence product, he said, which is targeted for a June launch.
In 2014, the San Francisco-based App Annie, considered a leading source of app-related data, bought Netherlands-based mobile analytics firm Distimo. Last year, it picked up Canada-based mobile measurement vendor Mobidia. App Annie’s customers include Google, Baidu and Samsung.
Also headquartered in San Francsico, AppScotch was founded in 2013 and has a small staff. Terms of the deal were not announced.
App Annie recently enlarged its Singapore office to address the booming Asia Pacific market. In its most recent funding round in January, the company raised $63 million.
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