Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25

After lowering the free shipping minimum to $35 in February to match Walmart, Amazon has dropped the minimum once again for non-Prime members.

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Amazon and Walmart’s battle over who has the lowest minimum order amount for free shipping hit another milestone this week, when Amazon undercut Walmart by $10 — dropping its minimum to $25.

In February, Amazon dropped its free shipping minimum to $35 to match Walmart, but now, the ecommerce giant is going even lower, offering free shipping for non-Prime members on all orders of $25 or more (on eligible items).

The drop was spotted yesterday by BestBlackFriday.com on Amazon’s shipping options page:

Amazon 25 Free Shipping

“While we are not sure of the exact date that the new shipping minimum went into effect, we can tell you that it was sometime in the past week. According to Archive.org, Amazon still had the $35 minimum in effect as of May 2,” reports BestBlackFriday.com.

Walmart took the first shot back in January when it began offering free two-day shipping on orders of $35 or more. At the time, Amazon’s free shipping minimum for non-Prime members was set at $49. In February, Amazon dropped its free shipping minimum to $35 to match Walmart.

With its latest move, Amazon has nearly halved its minimum for free shipping since February — going from $49 to $25 as of this week.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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