Amazon Raising Minimum Bids On 60 Product Ads Categories

Amazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on August 27, 2013. The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances,  going up $0.10. Amazon will automatically raise affected category bids that are below […]

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amazon-logoAmazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on August 27, 2013.

The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances,  going up $0.10.

Amazon will automatically raise affected category bids that are below the new minimums on August 27. If you’ve opted out of automatic bid adjustments, be sure to review the new minimums. Any ads set below the thresholds on the change-over date will not be eligible for impressions.



Click here to view the announcement and complete list of new minimums.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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